Positioning Your Brand in a Competitive Space

We often cover a variety of digital marketing topics here at Pagely, but rarely do we (and others) mention the importance of branding. That ends today, as we draw from our own experience and the advice of others to help illustrate the importance of positioning your brand in a competitive space. Branding Tips from the Experts
Every brand has its own strategy for standing out, and how you position your brand can change over time. Using notable quotes from experts in brand marketing, here are a few effective ways to position your brand.
1. Create Value through Genuine Connection
If you want your audience to choose you over your competitors, you need to give them a reason to. As SapientNitro worldwide chief creative officer Gaston Legorburu so eloquently expressed “it’s not about having consumers adopt your values: “it’s about them relating to them and making connections,” he continues. “Really successful brand strategies are the ones where there’s a gift – a value set – and it really connects.”
2. Never Lose Sight of the Brand
Every business has a life-cycle that eventually comes to an end, but brands should always endure. Even
Source: https://managewp.org/articles/14501/positioning-your-brand-in-a-competitive-space

Source: https://williechiu40.wordpress.com/2017/03/02/positioning-your-brand-in-a-competitive-space/


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s