Getting tons of traffic to your website is always a good thing, and something we all crave for our businesses and blogs. But if the traffic doesn’t convert to something, such as a sale, an eBook download, or signup to your email list, then there really is no point. There are some exceptions to this rule, such as perhaps a news site generating income from AdSense or a business specifically trying to generate buzz around their brand. But 99% of the time, you need your traffic to convert, otherwise, it is simply a waste of time and effort. Today we are going to explore 12 different conversion rate optimization tips to help increase your sales and sign ups. What’s a Good Conversion Rate?
Some people may wonder what a good conversion rate is, however, this is a very difficult thing to answer as every niche and industry varies. WordStream did an analysis of over 100 of their client’s accounts and they discovered that a good conversion rate generally hovers around 2% to 5%. However, there is also a small portion of advertisers out there getting much higher conversion rates.
But it is very hard to say what a good conversion rate really is when doing a direct comparison. Those