How to Outrank Your Competitors’ SEO on The NEW Plugin Repository

Yesterday the new plugins directory was officially released replacing the old, “legacy” one. Many community members (including me) feel that most of the issues that were addressed during the feedback phase were unfortunately ignored, but one thing that was significantly improved for sure is the search. It is still lacking way behind the search capabilities of designated search services like Addendio, but it’s much better than its predecessor.
The much-anticipated update to the plugins’ search is a HUGE thing. Not only does it obviously affect the repository search, it also changes the search in the WordPress Admin dashboard on ALL of the millions of WordPress sites out there (27% of the web).
Many developers in the WordPress community aren’t aware of the power of SEO in directory, but if you think about it, most of the traffic to your plugin’s or theme’s listing is coming from search. Here are the top 3 channels: – people see the repository as a trusted collection of plugins & themes, many “plugin hunting expeditions” are starting right there. If you take a look at the screenshot



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