If you are a business owner with a technical hat then it’s most likely that you have spent some hours coding and building your product and close to zero on marketing. Since it’s well known that users will more likely choose products that meet their needs compared with the ones that meet their wants, I would recommend to document your product and research the market, before start building it. The light bulb above your head might glow so bright to make everyone blind, but it’s your job to bring value and innovation, packed together with the product.
Since I know marketing can be time-consuming and a small business or a solopreneur doesn’t necessarily have the luxury of spending time experimenting with different marketing activities, it’s important to know that there are actionable tactics that you can apply to grow your product. Because, if you don’t start taking the word about your product, out into space, there are a few chances that anybody will do it.
Therefore, I’ve prepared below, a roadmap with 10 simple and actionable marketing tactics that are good to follow when you start marketing your product.
1. Leverage a freemium model for WordPress.org