Let’s be honest, surviving in a WordPress theme business is not easy today, even Power Elite Authors at ThemeForest could confirm that, and this is the story about one of them. Henry Rise the owner of ThemeREX Power Elite Author account has shared some valuable information about his experience with ThemeForest. Things have significantly changed since we’ve started our business 5 years ago. ThemeForest became a popular market and you have to compete with thousands of developers across the globe. Promoting your themes as an independent vendor requires spending a significant amount of money on advertising and brand building.That is something not everyone can afford. However, there is another option. You can join a marketplace.This is, basically, what we have done joining ThemeForest in 2013 when we started ThemeREX. We have created 140+ WordPress themes since then and looking back, we can say that was a right direction to go. It gave us a possibility to focus on building quality products and supporting them, instead of worrying about marketing.
General Facts: Exclusive vs. Non-exclusive
As you probably know, Envato charges a certain fee from each sold theme. You can choose