Images are a key part to engage visitors. In the context of the web where we all routinely skim and scan content throughout, successful content actively incorporates images among written content. Including an image every 75-100 words greatly boost SEO traffic. Images are a great way to communicate with your audience. However, there’s a downside we don’t often discuss: heavy images make for heave webpages. Are you worried about the heavy images?
Image compression is key these days. For reference, in 2013 the average page was 1,2MB. Today, websites tested on our image optimizer are 1,7MB on average. Webpages keep getting heavier because of the images we use.
A Quick Guide To Image File Formats
You can save images in several file formats. The most widely used file formats online are PNG and JPEG. There are others out there but we found that the most popular format is JPEG. 90% of images compressed with Imagify are JPEGs.
JPEG – best for photographs or designs with people, places or things in them
PNG – best for images with transparent backgrounds
GIF – best for animated GIFs, otherwise, use the JPG format
You can learn about the difference between lossy and