This post was contributed by Rebecca Gill. Rebecca is the founder of Web Savvy Marketing, a web development, design, maintenance, and SEO consulting company based in Michigan and host of the SEO Bits podcast. Rebecca recently sold her Genesis Theme store to 9seeds, a store she managed and maintained for five years. In this post, she shares ten lessons learned from selling WordPress products.
When Jon Brown and I started talking about Web Savvy Marketing selling its theme store to 9seeds, it became abundantly clear that I wasn’t just selling him a portfolio of Genesis child themes. Anybody can do that. What I was really selling him was an established process and five long years of making mistakes and creating solutions.
When I launched our theme store and stepped into the world of developing WordPress products, I was beyond naïve. I had no idea what I was getting myself into and I didn’t know how to run a successful e-commerce business.
But after a lot of mistakes and course corrections, I found stability, a lot of great customers, and more revenue than I expected.
Today, I’m sharing my top 10 lessons learned with you, so I can spare you from falling down the same